We’ve seen it all before. User "get_more_followers_8782" follows you on Instagram, but you're smarter than succumbing to reciprocation, a verified artist on Twitter follows you, only to find that he or she has unfollowed you two weeks later or your Instagram page sees a surge of followers after one of your posts does really well, yet all of them unfollow you over the course of a few days. This is the rapid and ever-changing world of "connection" in which musicians and other artists live on a daily basis. This is how "fans", commonly identified today as "followers," are acquired in the 21st Century. This is the unfortunate reality of social media. With computer software and internet marketing
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